Privacy Policy

Please note that Kleinfeld will not share or distribute your information to any third parties outside the Kleinfeld family of brands. 

This is the Privacy Policy of Kleinfeld and its subsidiary companies (collectively “Kleinfeld,” “we,” “us” or “our”), which applies to the website located at and its affiliate websites, subdomains, mobile versions and any associated applications (collectively, the “Website”), which is owned and operated by Kleinfeld Bridal Corp.

Kleinfeld is strongly committed to your right to privacy and to taking steps designed to secure your personal information. To earn your trust and confidence in our commitment, in conjunction with our Terms of Service, the intent of this policy is to fully disclose our privacy practices to you. We will only use your personal information in accordance with this Privacy Policy.

By visiting this Website, you are accepting and consenting to the practices described in this Privacy Policy, which may be amended in our sole discretion from time to time.  If you use the Website after we have published such changes, you will be agreeing to be bound by those changes.  If you do not agree to be bound by this Privacy Policy at any time, you should not use the Website.

  1. Registration on our Website

You must be the age of Majority or older (18 in most states of the United States; older in some jurisdictions) to become a member of the Website. While individuals under the age of 18 (but not younger than 13) may use the Website, they must do so only with the consent and involvement of a parent or legal guardian, under such persons account and otherwise subject to our Terms of Service. Kleinfeld does not seek through this Website to gather personal information from or about persons under the age of 18. NOTICE: Visit for tips from the Federal Trade Commission on protecting children’s privacy online.

If we become aware that you are under the age of Majority and are attempting to or have submitted personal information via the Website, we will not accept such information and we will take steps to remove such information from our records. This may involve us having to access and verify your age and other relevant details.

  1. Introduction

 This Privacy Policy explains the following:

  1. What information we collect about you and why;
  2. How we use information about you;
  3. How your information may be shared.
  4. How we store and process information about you.
  5. How long we may keep personal information about you.
  6. How you can opt-out from receiving communications from us.
  7. Cookies and our Analysis Tools;
  8. Information over the Internet and other Websites;
  9. Legal disclaimer; and
  10. How to contact us.
  1. What information we collect about you and why:

We may collect two types of information: personal information (“PI”) and information that is not personal information (“Non PI”). Please note that we do not sell your PI to anyone.

  1. What PI Do We Collect?
  • When you join our mailing list. We ask for information such as your email address.  We also acquire your Internet protocol address and/or mobile device identification, which certain jurisdictions consider to be PI because it could be used to identify an individual or device if it were combined with other identifying information.
  • When you reserve an appointment. To book an appointment with us, we require a credit card. There is a $100 Cancellation Fee if you do not show-up or do not cancel 48 hours prior to your appointment date. We ask for information such as your first name, last name, wedding date, mailing address, home phone number, work phone number, credit or debit card information, email address and password. This record will be stored and processed in the United States and other countries (see further below under “How we store and process information about you”). You grant to us and to all other persons and entities involved in the operation of the Website, the right to use, store, monitor, retrieve and transmit your account information in connection with the operation of the Website and as otherwise provided herein. You also agree that such access and use of your personal information is governed by their privacy policies. We are not responsible or liable for the content, activities or privacy policies of any third party sites. Accordingly, please refer to their respective privacy policies.
  • Customer Service Inquiries. We may capture user information when you send us questions or comments regarding fittings, alterations and other inquiries. Information collected in this manner will only be used to contact the user and/or respond to the user’s inquiry/issue. Sending us an e-mail will not enroll you on our e-mail list unless you specifically request it.
  • Social Media. We may obtain your personal information through your use of social media websites such as Facebook, Pinterest, Twitter, Instagram or YouTube depending on your settings or the privacy policies of these websites. To change your settings on these services, please refer to their respective privacy notices.
  • Careers and Internship Opportunities. When you submit your resume via email, we may keep a record of your contact information and resume. We will use such information to respond to you.
  • Press and Media. We may capture your personal information when you contact us about press inquiries or opportunities to collaborate with Kleinfeld.
  • We generally do not request on or through the Website other information that is often considered “highly sensitive,” such as other financial account information (e.g., credit report information, bank account numbers), personal health information, or government-issued identification (e.g., your social security card, drivers’ license, or passport), although we reserve the right to do so when such information is necessary to verify your billing information.
  • We take reasonable precautions to protect the confidentiality and security of your personal information by using industry-recognized security safeguards such as site monitoring, secured networks and servers, firewalls and/or encryption. Your credit card information is always encrypted during transfer over networks. Unfortunately, no method of transmission over the Internet is completely secure. Therefore, while we strive to protect your personal information within industry standards, we cannot guarantee its absolute security.
  1. What Non PI Do We Collect?


  • Some of the information that we acquire cannot identify, distinguish or trace you or your device, even if combined with other identifying information, and some information that could be considered PI when combined with other identifying information is not used in a way that identifies, distinguishes or traces you or your device, but is instead used in an anonymous way, often aggregated with other anonymous information about other users.
  • If your personal information changes, or if you no longer choose to use our services or the Website, you can contact customer service by e-mail or postal mail at the contact information listed below to assist you with changes to your account. To the extent your account closes or becomes inactive, we will continue to protect your information as described in this Privacy Policy.

Kleinfeld Bridal Corp.
110 W 20th Street
New York, NY 10011

  1. How we use information about you:

 We may use the PI we collect in the following ways:

  •  to quickly process user requests for information and to allow us to respond efficiently to user questions;
  • to provide users with updates and relevant information about our products and services, offers, promotions, news, events and other relevant information. Such direct marketing shall be sent in response to a request from a user to receive newsletters, marketing emails or similar communications, or when a user has purchased products or services, or expressed interest in such products or services (e.g., attending an appointment). If you would no longer like to receive promotional e-mails or other communications from us, please refer to the “How you can opt-out from receiving communications from us” Section below;
  • to monitor Website statistics;
  • to respond to or satisfy legal requirements, such as a court order, a subpoena or a law enforcement agency’s or other public agency’s request;
  • to help prevent the instigation of a crime, to help facilitate an investigation related to public safety, to help protect the safety of a child using our Website, to help protect the security or integrity of our Website, or to enable us to take precautions against liability;
  • to provide information to service providers or such companies who provide support for the operations of our Website and who do not use or disclose the information for any other purpose;
  • to administer a contest, survey or other features; and
  • to allow us to disclose your information to the extent permitted by law.
  1. How your information may be shared:

Except as set forth below, we do not sell, trade, or otherwise transfer to third parties our users’ PI unless we receive their consent. That being said, in the following situations, we may share PI with outside parties:

  • Partners, Website Consultants and Service Providers. We may disclose personal information to our partners including, but not limited, to Kleinfeld Hotel Blocks and Kleinfeld Bridal Party, third party consultants and service providers (such as providers of hosting, support, returns, maintenance, store location services, third party payment processing agencies, and remedial and repair services) to the extent that they require access to our databases, or the information contained in our databases, to service us and the Website;
  •  Enforcement of Rights/Security. We reserve the right to release personal information (i) when we are under legal compulsion to do so (e.g. we have received a subpoena) or we otherwise believe that the law requires us to do so, (ii) when we believe it is necessary to protect and/or enforce the rights, property interests, or our safety, the safety of our users, or the safety of others, or (iii) as we deem necessary to resolve disputes, troubleshoot problems, prevent fraud and otherwise enforce the Privacy Policy and other Website user agreements;
  •  Reorganization or Sale. In the event that we merge with or become a part of another organization, or in the event that we are sold, we sell all or substantially all of our assets, or we are otherwise reorganized, the information you provide will be one of the transferred assets to the acquiring or reorganized entity;
  •  To Help Protect Minor Users of Our Website. In the event that the safety of our users is threatened, and we are able to do something about that by sharing PI with third parties, we reserve the right to do so. This may be done to prevent the instigation of a crime, to help facilitate an investigation related to public safety, to help protect the safety of a child using our Website, to help protect the security or integrity of our Website, or to enable us to take precautions against liability;
  •  As Otherwise Allowed by Law. We may transfer personal information to third parties where we are expressly authorized by applicable law to do so;
  •  Aggregated Information. We may aggregate information that you provide with information provided by other individuals in such a manner that the information is not personally identifiable to you, and we may transfer that aggregated information to third parties;
  • We may make available services such as blogs, message boards and chat functionality to which you are able to post information and materials.  Please note that any information you disclose through such services or otherwise on the Website becomes public information, and may be available to visitors to the Website and to the general public.  In addition, when you choose to make a posting on such services certain personal information will be available for other users to view.  We urge you to exercise discretion and caution when deciding to disclose personal information about you, or any other information, on the Website.  WE ARE NOT RESPONSIBLE FOR THE USE BY ANY THIRD PARTY OF ANY PERSONAL INFORMATION YOU VOLUNTARILY DISCLOSE THROUGH ANY SUCH SERVICES OR OTHERWISE ON THE WEBSITE; and
  • With your express consent.
  1. How we store and process information about you:

This Website is hosted in the United States. In order to communicate with you about products, offers and opportunities, the information that we collect from you may be transferred to, stored, used and processed by Kleinfeld in the United States or one of our service providers based in the United States or outside of the United States.  Such entities may be engaged in, among other things: (i) preparing and sending newsletters to which you subscribe; (ii) the processing of payment details; and (iii) the provision of support services.

If you are visiting from the European Union or other regions with laws governing information collection and use that may differ from United States law, please note that you are transferring your personal information to the United States. The laws of some countries may not provide the same levels of protection of personal information as your home country, particularly if you are resident in the European Union.  By submitting information, you agree to the collection, transfer, storage, use and processing of information about you for the purposes described in this Privacy Policy.  When you provide personal information to us or our service providers or vendors, you consent to the processing of your information in the United States as the Website is operated in the United States.  We will take reasonable steps to ensure that information about you is treated securely in accordance with this Privacy Policy, and that all information you provide to us is stored on our secure servers or those of our service providers.



  1. How long we will hold personal information about you:

We will hold personal information about you on our systems for as long as is necessary for the relevant service, subject to any applicable laws and/or regulations. In the case that you wish to cancel your registration as a member of the Website once an account is deleted, we will not use the personal information about you other than for administrative purposes.

  1. How you can opt-out from receiving communications from us:

At any time you can add or remove your name from a Kleinfeld list by contacting us at

We will endeavor to comply with your request as soon as reasonably practicable. Please keep in mind that if you opt-out of receiving promotional messages from this Website, we will continue to send you transactional messages and important account-related information regarding this Website or products or services offered through this Website.

You may also manage your receipt of marketing and non-transactional communications by clicking on the “Unsubscribe” link located on the bottom of any Kleinfeld marketing email and following the instructions found on the page to which the link takes you. You cannot opt-out of receiving transactional e-mails related to the Website. Please allow us a reasonable time to process your requests.

  1. Cookies and our Analysis Tools

We may use cookies, log files, clear gifs, and/or similar devices to identify you, to keep track of the user’s interactions with the Website, and to and enhance certain activities available on the Website. These devices are small text or other electronic files that are used for user-identification purposes, record-keeping purposes, and to increase the ease of use of the Website. We may use persistent or not-persistent cookies. Users can remove or reject persistent cookies by following the directions provided in their Internet browser’s “help” file. If a user removes a persistent cookie or rejects persistent cookies, the functionality of the Website, or any part thereof, may be impaired or unavailable.

We use one or more third-party analytics services (such as Google Analytics on the Website) to evaluate your use of the Website, compile reports on activity (based on their collection of IP addresses, Internet service provider, browser type, operating system and language, referring and exit pages and URLs, data and time, amount of time spent on particular pages, what sections of the Website you visit, number of links clicked, search terms and other similar usage data), and to analyze performance metrics.

  1. Information over the Internet and other Websites

The Internet is a global network and, therefore, there are times when information about you travels globally and may not always be completely secure.  If you provide us with information over the Internet, this will be at your own risk.  By using the Website, you agree and authorize us to process information in this way.  However, please be assured that we use commercially reasonable procedures and security features to prevent unauthorized access to information about you.

  1. Legal disclaimer

We are not responsible nor will be liable to you in any way for events beyond our direct control. Because of the complex and constantly changing nature of our technology and business, we cannot guarantee nor do we represent that our performance will be error-free, and to the maximum extent permitted by law we will not be liable for any direct, indirect, incidental, consequential or punitive damages or other loss suffered by you and relating to the use or release of your personal information.


California Consumer Privacy Act of 2018 (“CCPA”)

Please click here to access Kleinfeld’s California Specific Privacy Notice.

Shine the Light Law

A California privacy law that went into effect on January 1, 2005, the “Shine the Light” law, allows California residents to obtain a list of third parties to whom a business has disclosed personal information if it shares such information with third parties for their direct marketing purposes. However, if a business adopts and discloses in its privacy policy a policy of not disclosing customers’ personal information to third parties for their direct marketing purposes unless the customer first affirmatively agrees to the disclosure, the business may comply with the law by notifying the customer of his or her right to prevent disclosure of personal information and by providing a cost-free means to exercise that right.

As stated earlier in this Privacy Policy, personal information submitted at the time of registration or submission may be used for marketing and promotional purposes only with the user’s permission. Whenever a user agrees to allow us to collect personal information, we provide the user with an option to prevent such information from being shared for marketing and promotional purposes with third parties. Furthermore, you may exercise this cost-free option at any time by sending an email to

Because the website has a comprehensive privacy policy and provides you with details on how you may opt-in or opt-out of the use of your personal information by third parties for direct marketing purposes, we are not required to provide you with the third party list


  1. How to contact us:

We welcome your questions, comments and concerns about privacy. Please contact us at with any questions or comments you may have regarding the privacy of your information.

Kleinfeld Bridal Corp.
110 West 20th Street
New York, NY 10011

Copyright © 2020 Kleinfeld Bridal Corp. All Rights Reserved.

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