California Privacy Policy

  • This PRIVACY NOTICE FOR CALIFORNIA RESIDENTS (“California Specific Privacy Notice”) together with our Terms of Use, available on our website at (the “Website”) supplements the information contained in the Privacy Policy of Kleinfeld Bridal Corp. (“Kleinfeld,” we“, “us” or “our”) and its affiliate websites, subdomains, mobile versions and any associated applications (collectively, the “Website”).This California Specific Privacy Notice shall govern Kleinfeld’s data collection and usage for California residents, including but not limited to, offline and online.
  • Any terms defined in the California Consumer Privacy Act (“CCPA”) have the same meaning when used in this California Specific Privacy Notice. California residents with disabilities may access this notice in an alternative format by emailing us at:
  • As the CCPA is not final, this California Specific Privacy Notice reflects our good faith understanding of the CCPA as of the date of last revision reflected in the Last Revised date above. Kleinfeld will continue to revise our California Specific Privacy Notice to reflect the development of the CCPA and our understanding as to how it relates to our data practices.
  • You must be the age of Majority or older (18 in most states of the United States; older in some jurisdictions) to become a member of the Website. While individuals under the age of 18 (but not younger than 13) may use the Website, they must do so only with the consent and involvement of a parent or legal guardian, under such person’s account and otherwise subject to our Terms of Service. Kleinfeld does not seek through this Website to gather personal information from or about persons under the age of 18. If we become aware that you are under the age of Majority and are attempting to or have submitted personal information via the Website, we will not accept such information and we will take steps to remove such information from our records. This may involve us having to access and verify your age and other relevant details.
  • We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“Personal Information”). In particular, we have collected the following categories of Personal Information from consumers within the last twelve (12) months:


Category Examples Collected
A. Identifiers. A real name, alias, postal address, email address, unique personal or online identifier,

IP address, account name, Social Security number driver’s license number, passport number, date of birth or other similar identifiers.

B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some Personal Information included in this category may overlap with other categories. YES
C. Protected classification characteristics under California or federal law. Age, race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). YES
D. Commercial information. Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. YES
E. Biometric information. Physiological, behavioral and biological characteristics, including DNA, that can be used, singly or in combination with each other or with other identifying data, to establish individual identity or other identifier or identifying information, such as, fingerprints, or and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. NO
F. Internet or other network activity. Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. YES
G. Geolocation data. Physical location. YES
H. Sensory data. Audio, electronic, visual, thermal, olfactory, or similar information. NO
I. Professional or employment-related information. Current or past job history or performance evaluations. YES
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)). Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information or student disciplinary records. YES
K. Inferences drawn from other Personal Information. Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. NO


  • When you join our mailing list. We ask for information such as your email address.
  • When you reserve an appointment. To book an appointment with us, we require a credit card. There is a $100 Cancellation Fee if you do not show-up or do not cancel 48 hours prior to your appointment date. We ask for information such as your first name, last name, wedding date, mailing address, home phone number, work phone number, credit or debit card information, email address and password. This record will be stored and processed in the United States and other countries (see further below under “How we store and process information about you”). You grant to us and to all other persons and entities involved in the operation of the Website, the right to use, store, monitor, retrieve and transmit your account information in connection with the operation of the Website and as otherwise provided herein. You also agree that such access and use of your personal information is governed by their privacy policies. We are not responsible or liable for the content, activities or privacy policies of any third party sites. Accordingly, please refer to their respective privacy policies.
  • Customer Service Inquiries. We may capture user information when you send us questions or comments regarding fittings, alterations and other inquiries. Information collected in this manner will only be used to contact the user and/or respond to the user’s inquiry/issue. Sending us an e-mail will not enroll you on our e-mail list unless you specifically request it.
  • Social Media. We may obtain your personal information through your use of social media websites such as Facebook, Pinterest, Twitter, Instagram or YouTube depending on your settings or the privacy policies of these websites. To change your settings on these services, please refer to their respective privacy notices.
  • Careers and Internship Opportunities. When you submit your resume via email, we may keep a record of your contact information and resume. We will use such information to respond to you.
  • Press and Media. We may capture your personal information when you contact us about press inquiries or opportunities to collaborate with Kleinfeld.

Note, if you do not provide the mandatory Personal Information for a particular activity, we may not be able to offer the required information for you to engage in that activity.

  • If you elect to provide Kleinfeld with Personal Information, we may use it as needed to provide goods and services to you. These uses are based in our legitimate business interests in providing goods and services to you and/or fulfillment of our contractual obligation to deliver the goods and services you have requested. We have balanced these business needs carefully with your privacy rights and these uses do not improperly infringe on your privacy and confidentiality rights. We may use your Personal Information in the following ways:
  1. to provide goods and services to you;
  2. to quickly process user requests for information and to allow us to respond efficiently to user questions;
  3. to enhance your user experience of the Website, improve the operation of the Website, improve our service offerings and improve our marketing efforts;
  4. to respond to employment inquiries or applications;
  5. in the course of any of the uses listed above, we may send push notifications to your computer or mobile device(s). You can manage push notifications in your browser’s settings;
  6. to monitor the Website statistics;
  7. to provide information to service providers or such companies who provide support for the operations of our Website and who do not use or disclose the information for any other purpose; or
  8. to allow us to disclose your information to the extent permitted by law.
  • to enable trusted third-parties that provide services on our behalf or with whom we have collaborated to offer a particular good or service;
  • to enable third-party marketing companies to send marketing materials to clients or prospective clients, in relation to our goods and services. We will obtain the express consent of the individual (where legally required to do so) or rely on the legitimate interests of our business (when sending marketing materials to business contacts). Individuals can withdraw their consent at any time by clicking on the “unsubscribe” link at the bottom of each email or by emailing If an individual withdraws their consent to receiving marketing emails, we will still be able to send them essential service communications that are necessary for the performance of our services.
  • to allow users to follow us on different social media platforms via a follow me button (Instagram, Facebook, YouTube and LinkedIn). Please note that any information you disclose through such goods/services or otherwise on the Website becomes public information, and may be available to visitors to the Website and to the general public. In addition, when you choose to make a posting on such goods/services certain Personal Information will be available for other users to view.  We urge you to exercise discretion and caution when deciding to disclose Personal Information about you, or any other information, on the Website.  WE ARE NOT RESPONSIBLE FOR THE USE BY ANY THIRD PARTY OF ANY PERSONAL INFORMATION YOU VOLUNTARILY DISCLOSE THROUGH ANY SUCH SERVICES OR OTHERWISE ON THE WEBSITE;
  • if we believe in good faith that it is required by law enforcement or judicial authorities, or if it is necessary to comply with other legal requirements;
  • to help prevent the instigation of a crime, to help facilitate an investigation related to public safety, to help protect the safety of a child using our Website, to help protect the security or integrity of our Website, or to enable us to take precautions against liability;
  • to prevent or investigate suspected fraud, illegal activity, violations of this California Specific Privacy Notice, or activity that we believe in good faith may expose us to legal liability;
  • during any merger, acquisition, or transfer of substantially all our assets, or during negotiations for such an event; or
  • with your express consent.
  • You have the right to request that we disclose certain information about our collection and use of your Personal Information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:
  1. The categories of Personal Information we collected about you.
  2. The categories of sources for the Personal Information we collected about you.
  3. Our business or commercial purpose for collecting or selling that Personal Information.
  4. The categories of third parties with whom we share that Personal Information.
  5. The specific pieces of Personal Information we collected about you (also called a data portability request).
  6. If we sold or disclosed your Personal Information for a business purpose, a separate list disclosing:
    1. sales, identifying the Personal Information categories that each category of recipient purchased; and
    2. disclosures for a business purpose, identifying the Personal Information categories that each category of recipient obtained.
      1. Please note that we do not sell your Personal Information.
  • You have the right to request that we delete any of your Personal Information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies.
  • You may object to Kleinfeld using your Personal Information for the above purposes at any time by emailing us at: If you do so, Kleinfeld will cease using your Personal Information for the above purposes (i.e., under a legitimate interest set out above) and remove it from its systems unless such Personal Information is permitted to be used by Kleinfeld for another purpose set out in this California Specific Privacy Notice or Kleinfeld determines and demonstrates a compelling legitimate interest to continue in processing your Personal Information.
  • We may deny your deletion request if retaining the information is necessary for us or our service providers to:
  1. Complete the transaction for which we collected the Personal Information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
  2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  3. Debug products to identify and repair errors that impair existing intended functionality.
  4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
  6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
  7. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  8. Comply with a legal obligation.
  9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.
  • To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by emailing contacting
  • Regarding our marketing materials, you may also withdraw your consent at any time by clicking on the “unsubscribe” link at the bottom of each email or by emailing If an individual withdraws their consent to receiving marketing emails, we will still be able to send them essential service communications that are necessary for the performance of our services.
  • Only you or a person registered with the California Secretary of State that you authorize to act on your behalf may make a verifiable consumer request related to your Personal Information if you provide the authorized agent written permission signed by you or pursuant to a valid Power of Attorney. You may also make a verifiable consumer request on behalf of your minor child. When you use an authorized agent to submit a request, we may require you to:
  1. Provide the authorized agent signed permission to do so.
  2. Verify their own identity directly with the business.
  3. Directly confirm with the business that they provided the authorized agent permission to submit the request.
  • The verifiable consumer request must:
  1. Provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative (such as your name and wedding date).
  2. Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
  • We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you. We will only use Personal Information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.
  • You may only make a verifiable consumer request for access or data portability twice within a 12-month period.
  • We endeavor to respond to a verifiable consumer request within 45 days of its receipt.  If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. We will deliver our written response by mail or electronically, at your option.  Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt.  The response we provide will also explain the reasons we cannot comply with a request, if applicable.  For data portability requests, we will select a format to provide your Personal Information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
  • We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded.  If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

We do not sell Personal Information.

  • We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:
  1. Deny you goods or services.
  2. Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  3. Provide you a different level or quality of goods or services.
  4. Suggest that you may receive a different price or rate for goods or services or a different level or quality of services.

We may, in our sole discretion, modify or revise this California Specific Privacy Notice at any time.  Such changes or updates are effective immediately after we give notice of the change or update, which we may do so by revising the Last updated date at the top of the California Specific Privacy Notice or by otherwise posting on the Website, by email, conventional mail and/or by any other means that provides reasonable notice.  If you are subscribed to one of our mailings, you must provide us with your correct email address and make sure that email from us is not filtered from your inbox by your ISP or email software. You agree that your use of the Website, after the date such notice is posted, means that you accept and agree to be bound by such modifications or revisions to the California Specific Privacy Notice.  You agree that we shall not be liable to you for any damages that might result from any changes to this California Specific Privacy Notice, if any.


Questions, comments and requests regarding this Privacy Notice are welcomed and should be addressed to

Copyright © 2020 Kleinfeld Bridal Corp. All Rights Reserved.

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