The History of Kleinfeld


Kleinfeld Bridal has been dedicated to providing brides with unparalleled dress selection and exceptional service for more than 75 years.
Since 1941, Kleinfeld has helped hundreds of thousands of brides find the perfect wedding dress. From the day she says yes to the dress to the moment she says I do – Kleinfeld will be with the bride every step of the way.

1941

1941
Established by the Kleinfeld family, Hedda Kleinfeld and Jack Schacter, in Brooklyn  as a single storefront with three dressing rooms, featuring fur and special occasion dresses.

1968

1968
Hedda Kleinfeld introduces wedding dresses from European designers.

1979

1979
Kleinfeld expands the store and removes fur and evening dresses to sell only wedding dresses, offering 400 styles and 12 dressing rooms.

1990

1990
The Kleinfeld Family sells the store to Michel Zelnik and a group of venture capitalists.

1996

Kleinfeld is acquired by Gordon Brothers Capital.

1999

1999
Mara Urshel, Ronnie Rothstein and Wayne Rogers purchase Kleinfeld Bridal and renovates the space to include 18 dressing rooms and 13 fitting rooms.

2000

2000
Mara Urshel expands the retail selection to include European dresses and designer exclusives, featuring over 800 dresses.

2004

2004
Construction begins on the 35,000 square feet Manhattan location.

2004

2004
Kleinfeld introduces exclusive designer, Pnina Tornai.

2005

2005
Kleinfeld relocates to the newly-renovated location in Manhattan with 28 dressing rooms, 17 fitting rooms, 1500 designer sample dresses, and a staff of 250 employees, servicing over 17,000 brides annually.

2006

2006
Kleinfeld begins filming the bridal reality series, Say Yes to the Dress.

2008

2008
Mara Urshel launches the private label dress collection. Dress lines include Alita Graham, Sophia Moncelli and Danielle Caprese.

2009

2009
Kleinfeld introduces exclusive designer Dennis Basso.

2015

2015
Kleinfeld mourns the loss of Kleinfeld co-owner and President Wayne Rogers.

2016

2016
Kleinfeld launches exclusive collection with designer, Christian Siriano.

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