A New Era of Bridal

Welcome to the exciting and ever-evolving world of bridal fashion! Since 1941, Kleinfeld has led and revolutionized the bridal space and will continue to pave the way toward this new era of bridal, encouraging our brides to express themselves and showcase each unique love story. 

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For far too long, the wedding industry has been in a state of repetition–falling into a formulaic path for newly engaged couples and pros alike. We’re saying farewell to this bygone era, and asking our beloved community to join in! Through the looking glass, we can reflect on the landscape of bridal and forge a fresh, new path. 

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A Roadmap for Change

This editorial campaign is our roadmap for change, welcoming a new era of bridal – an evolution that highlights individuality. With 18,000 brides who walk through our doors each year, Kleinfeld is well-versed in celebrating every bride’s unique vision and style. 

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To forge this new path, we will continue to partner with designers who are pushing boundaries and creating innovative designs that celebrate diversity. We are also committed to offering an extensive range of sizes, from petite to plus, ensuring every bride feels confident and beautiful on the big day.

It’s time to consider how to empower newly engaged couples and celebrate each wedding, their way. Our Kleinfeld stylists are the experts when it comes to personifying your most authentic style. This new era of bridal is about rediscovering what makes you, you. 


Have you ever been told you have to dress a certain way when it comes to your wedding? 

We say, brides can show skin. 

We say, dresses aren’t the only option. 

We say, you can wear what makes you feel like the most confident version of you. 


Gone are the days of traditional wedding dresses that fit a narrow definition of what a bride should look like. In this new shift, we believe in celebrating diversity, inclusivity, and individuality. This means that we are working to break down outdated stereotypes and embrace the modern bride in all her beauty, no matter her size, shape, or background.

Whether you’re looking for a classic ballgown or a modern, avant-garde dress, we have options to suit every bride’s taste. We also offer custom alterations to ensure each dress fits perfectly and is tailored to your unique body shape.

Our team of bridal stylists are here to help guide you through the process, offering expert advice and support along the way. Our goal is to help you find the dress that makes you feel like the best version of yourself come wedding day.

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Brides are more empowered than ever to be their most authentic selves! The change is now, and we’re thrilled to lead this charge (as we always have). Kleinfeld is committed to offering an expertly curated selection of dresses and providing modern insight that helps each person who walks through our legendary New York City doors. 


Ready to say ‘yes!’ to your dream wedding dress? Make an appointment!

Need bridal advice? Read our blog.

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