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Founder & Designer of Los Angeles-based ESTEE COUTURE, ESTEE YAO has her finger on the pulse of what the modern bride wants to wear on her wedding day. She wants romance. She wants beauty. She wants to show her strength and self-assuredness in her body and style. “My brides are confident, professional, independent women. They represent a new standard in beauty and individualism. They’re not afraid to show their bodies and their soft, feminine side at the same time,” points out YAO.
The 2022 ESTEE COUTURE BRIDAL COLLECTION represents YAO’s passion for design and creating wedding dresses that reflect an inspiring diversity of looks that allow every bride to find themselves within the collection. YAO is known for her stellar fit and construction that offers a multitude of support and structure to the bride. This season YAO developed an exciting, new construction concept informed by her love of lingerie. She sourced rich, multi-dimensional fabrics and beading from the best European mills, setting a new high bar for this young brand.
YAO’s continued one-on-one dialogue with her brides gives this talented, independent designer priceless insight into what women want to look and feel like on one of the most significant days of their lives. Her dedication to her craft and her client makes ESTEE YAO a fresh, bold force in the global wedding industry.