Kleinfeld Window Reveal: A Virtual Experience

It’s that time of year again—Kleinfeld just unveiled its newest window display to the public at our flagship location in Chelsea. Inspired by our post-Covid world, where Kleinfeld staff (and brides, too) rely on virtual communication to help brides say “yes!” to their dream wedding dress, Creative Director Jacques Vigneault wanted to try something new. We sat down with him and he gave us the scoop on his vision behind the latest windows—read on to learn more.
What’s the title of this current window installation?
“Yes on Zoom”
What was your inspiration for these windows?
“2020, and now into 2021, has been a uniquely unusual time. I was inspired by the idea of trying to find normality and new ways to reach our brides,” Jacques explains. Learn more our virtual appointment process here.
How long will be the windows be available to view?
“Brides will be able to view this window installation for 2 months, and then I’ll be working on our next design!” he says.
Why did you choose to feature the employees that you did?
“All people featured in the windows were on the Kleinfeld daily lockdown call,” he explains, which includes our owners, Mara Urshel and Ronnie Rothstein, Director of Merchandising, Dorothy Silver, and Director of Alterations, Tina Zimmerman. “The images are actually screenshots from my own computer of our daily call. I was really interested in looking for a natural way to express the candid, un-staged feel of virtual calls,” he says.
Which dresses did you choose to feature and why?

“I chose to go with our latest Pnina Tornai Couture Collection, styles 4878t and 4873  ,” he explains. “Her dresses often engender debate amongst our brides—their sparkly, sexy feel is the perfect option for many, but others prefer a simpler look,” he says. ICYMI, the newest Pnina Tornai Collection, “One”, just arrived to Kleinfeld—read more about the collection here and make an appointment for the next Pnina Tornai Trunk show to try on the collection.
Was there reasoning behind the colors of the windows?
“I wanted a bold and happy combination to start 2021,” says Jacques, “so I chose pink and orange as the principle colors,”
What are you hoping to convey through the current window installation?
“I’m hoping to show the story of Kleinfeld embracing technology in a post-covid age,” he suggests. “we’ve adapted and will continue to adapt to meet the times and situations that come our way,”
Is there anything else you’d like to add?
“These windows were designed to speak internally to Kleinfeld staff, and externally to our brides,” Jacques says. “the staff I chose to feature may not be recognized by the general public—support staff, financial services, etc. But, each and every Kleinfeld staff member plays a role in a bride’s experience. We all help her in her journey towards saying ‘yes!’ and walking down the aisle,” he suggests.
What do you have in the works for the next windows?
I have three different ideas in mind—stay tuned to see what we come up with next!
Love the styles featured in our windows? Make an appointment!
Looking for bridal advice? Read more!

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