4 Things to Know Before Ring Shopping

Just a few weeks ago we launched our newest partnership with family-owned REEDS Jewelers to create a line of stunning engagement rings and wedding bands for all—Kleinfeld Fine Jewelry.  Whether you’re thinking about proposing or getting ready to purchase wedding bands, take a few minutes to educate yourself on what you need to know before taking the plunge and purchasing a ring—learn more, below.

The 4 C’s

Make sure to educate yourself on these very important characteristics that make up a beautiful diamond. The 4 C’s of a diamond are as follows: cut, color, clarity and carat. Cut, meaning how the diamond has been shaped, Color, meaning how well the diamond reflects light and emits light, Clarity, meaning how many (or how few) marks there are internally and on the surface of the diamond, and finally Carat, meaning the overall weight of the diamond. Want to learn more about the 4 C’s? Read here. 

Metal Type

There are many metal options to choose from when deciding on the perfect engagement ring or wedding band. The most popular, being yellow and white gold, followed by rose gold, platinum, titanium—the list goes on! Gold, white gold and rose gold in particular is graded based on quality—that is, how much pure gold is included in the band. The higher the gold content (for instance, 14k versus 18k), the more valuable the gold and the more likely the gold will tend to scratch, as gold is a softer metal. Platinum and titanium are stronger metals, but also have their cons—platinum being pricier, and titanium being a little harder to work with. Don’t be alarmed though—work with your REEDS Jeweler salesperson to select the metal that works best for the person you are giving the ring to. If you’re unsure where to start, take a look at your soon to be spouse’s jewelry collection. Do they wear mostly Gold? Silver? Or, do they mix and match? These small hints will help make your decision-making process easier.


There are many different styles of rings to choose from—all with different settings. When speaking of engagement rings, typically with a center gemstone to show off, a setting refers to the metal piece that holds the gemstone in place. Typical settings you may see are prong, split shank, channel, pavé, vintage-inspired, halo, three-stone, and more. Settings are more of a personal taste, and there’s no wrong choice here. Perhaps you’ve been lucky enough to receive inspirational photos from the person you are proposing to, which can definitely make choosing a setting a bit easier! But if not, our rings are all inspired by our gorgeous wedding gowns, with details reminiscent of lace appliqués, beaded embellishments and more, so your job can be a little bit easier!


Finally, coming up with a budget in mind that you’d like to stick to will make your ring purchasing process much simpler. While tradition may say 2-3 months salary is typical, that’s definitely not a rule—the budget you’d like to spend on a ring is completely personal. Once you have a number in mind, you can work with a REEDS Diamond Concierge team member to find the perfect ring for you and your spouse to be. You’ll also want to factor in which details of the ring are most important to you or your future spouse—perhaps thats the cut of the diamond, the total carat weight, the metal or the setting. From there, you can play around with details to get closer to your desired number, whether that means opting for a diamond with a lower clarity grade in exchange for a larger carat weight, or choosing a more detailed setting over a diamond with a higher color grade.

Feeling like a ring expert? Browse the Kleinfeld Fine Jewelry collection!
Like to learn more about Kleinfeld Fine Jewelry? Here. 

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