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TARA KEELY
Tara Keely, a line from JLM Couture, began in 2006 when the designer was and still continues to be Edric Woo of Singapore. Woo studied fashion in Singapore and became the head designer for the Singapore Armed Services. He also opened his own bridal salon in Singapore where he gained the recognition of being named one of the top ten designers in his country by the famous Asian fashion magazine, "Nuyou". Woo says that he is inspired by the famous Parisian couture houses of the 1940s and 1950s. He is prided on his attention to fit and love of intricate detail and finds satisfaction in designing dresses that evoke confidence and beauty in his brides.
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