About the Show

Say Yes to the Dress is a new series that brings the viewer into the inner workings of the world's premier bridal salon, Kleinfeld Bridal. Located in Manhattan on a narrow street in Chelsea, who would expect that this three-window storefront opens up to over 30,000 square feet filled with taffeta, organza silk, and feathered creations. Part fashion show, part bridal story, part family therapy, we uncover the hurdles every staff member faces to make each bride completely satisfied on what may be the single most important day of their lives. Watch as a team of specialists guide brides through the process of selecting, fitting, altering and delivering each flawless dress in time for the perfect day. It's not a stress-free endeavor, but somehow by the final fitting Kleinfeld pulls all of the details together.

Inside over 250 employees work to make every bride that walks through the door feel like she is worth a million. At the top, are co-owners Ronnie and Mara. In the world of high bridal fashion, one would expect the stuffy and standoffish attitude of an owner or two, but co-owners Ronnie and Mara run this business like a family. This is what the "Kleinfeld Experience" is all about. Treating every customer as if they were family, paying every attention to detail and making every bride feel like a star.

Ultimately, this series is more than a simple story about a woman searching for the perfect dress, whatever the price. It's about the stories behind the story. The people, the personalities, the craftsmanship, the fine attention to detail, and the lengths to which staff members will go in order to make every girl that walks through the door enter a new stage of life with confidence and joy. Kleinfeld Bridal is truly a family; a family of 250 working under the guidance of Ronnie and Mara.

This is the Kleinfeld Experience...