Sample Sale Success!

Posted By:Mara Urshel
August 12, 2009
As always, our Anniversary Blow Out Sample Sale was a HUGE success! For those of you who came, we hope your experience was nothing short of wonderful. It is our most sincere pleasure to provide a bride with the dress of her dreams and the sale lends us the opportunity to do exactly that for hundreds in just one day! Over 300 brides attended and it was the most successful in all of Kleinfeld's blow out sale history. So I would like to say thank you to all of the new Kleinfeld brides; it makes our dream come true when we can help make yours come true.

To those of you who were unable to make it to the store for the big day, we documented the experience for you to enjoy! First, all of the anxious brides gathered outside, waiting for the Kleinfeld doors to open. While they waited, the girls bonded over the excitement of the day and plans for their weddings!





Once inside, the brides (and their entourages!) waited in the lobby and formed a line, anxious for their number to be called to enter the main showroom and begin their search!







Inside the main showroom, all of our furniture and displays were cleared out and replaced with the contents of our stock room. To ensure that things ran efficiently, (and that none of our brides got lost in the racks of gowns!) Angel Rivera, Kleinfeld's Bridal Sales Assistant, and I explained the guidelines of the sale and matched the brides up with their consultants who guided them through the experience.





Of course the day was busy, with everyone including brides and friends, TLC's crew, and fiancés and families all bustling about the store and enjoying the excitement! As it is our goal to give every shopper the Kleinfeld experience that we are proud of, our whole team worked very hard to do just that. And don't worry, I was not excused from the work—there are pictures to prove it!









At the end of the day, many brides had happily found their dresses and we couldn't be more thrilled for them! And apparently, neither could the other sale attendees- as each girl walked out of the store carrying her new gown, the eager crowd of brides outside the store cheered and clapped loudly to congratulate them and we were again reminded that our Kleinfeld brides are the most wonderful brides in the world!



Comments

August 15, 2009
3:13 PM
icequeen813 said:

I'm so excited... I was in cell phone contact with my future daughter-in-law while she waited in line for the sample sale! She purchased the first dress she tried on, a Pnina Tornai!Your photographers snapped a picture as she left Kleinfeld.Can I possibly get a copy? Thanks Judy

August 17, 2009
9:01 PM
Barbara said:

I wish we lived close enough to enjoy one of your sales. It is nice that you continue to provide a bridal consulatant even when it is a sale!

August 17, 2009
9:02 PM
Barbara said:

I wish we lived close enough to enjoy one of your sales. It is nice that you continue to provide a bridal consultant even when it is a sale!

August 19, 2009
7:54 PM
GrantsGirl said:

I'm so bummed I was out of the country during this sale. I know you have them 3-4 times a year; when (month?) do you expect to have the next one? I'll be sure to be there! :)

August 25, 2009
2:02 PM
mbb262 said:

wow thats a lot people

September 15, 2009
5:08 PM
megan12 said:

I wish I lived close so i could come to the sales.

September 18, 2009
10:03 PM
mystifer said:

My daughter and I attended the sale and she purchased a lovely dress. We were also filmed and interviewed so we were wondering if the sale was going to be aired as an episode of the show?

September 19, 2009
1:03 AM
swalls said:

I too would like to know when the next sale is going to be? I am in Texas, so I need to be able to plan the trip. I also want to thank you for the WE show... Say Yes to the Dress. I can tell you with out an hesitation that I have NO JOKE, tried on over 200 dresses. Have purchased one and IT is not the ONE!!! So would love the opportunity to have the experience of having help with selecting THE DRESS. I would also like to know if there is a Kleinfelds near Dallas Texas? Thank you, Sharon Walls

September 21, 2009
2:35 PM
Kleinfeld Marketing Team said:

Hi Swalls,
Thank you for being a fan of TLC's Say Yes to the Dress. Our next Blow Out Sample Sale will be in December. Please register for our e-mail blasts so you are the first to know! (You can register on our homepage www.kleinfeldbridal.com). We only have one location in NYC but we have a special Collection of Kleinfeld gowns available in stores around the US. Please view www.kleinfeldkollection.com to find a store near you. Thank you.


September 28, 2009
5:36 PM
lorraine said:

coming to N.Y. in December, so am anxiously awaiting the date!!

October 22, 2009
6:20 PM
Jude said:

My daughter is getting married next November, 2010. Will there be a winter blow out sale that we might attend? Love the show!

October 29, 2009
2:38 PM
stephanie said:

just wondering if all of the models dresses of lazaro will be on sale for the big blow out Style No: 31644230 thank you!

December 04, 2009
10:55 PM
Lee said:

When is the next blow out sale?

January 11, 2010
10:04 AM
bree said:

when is the next blow out sale

April 01, 2010
10:46 PM
redlinda1 said:

Can you please let me know when the next Blow out sale is? Thanks

May 25, 2010
9:54 AM
tned said:

When will the next sale be?

June 07, 2010
4:06 PM
pcampbell said:

I was wondering how the sales are organized...looks like a large crowd outside. how do you know who was there first since its first come first served?

July 10, 2010
4:31 AM
blushing bride said:

when will the next sample sale happen?

July 15, 2010
12:42 PM
porchlizard said:

There's going to be a 55th wedding anniv soon. Have not seen any gowns nor any brides of a certain age, for short, conservative, rotund, renewed bride! Please display Tudor style, Victorian high necks, covered arms, old-fashioned gowns, not prom dresses or mermaid silloutes. Think Elderly, short, very covered up, lace-loving ancient woman on a small budget. Wait! I know a seamstress who can make a high necked Victorian dress in Charleston!

July 15, 2010
1:23 PM
mschurchdress said:

What size is sample size and are there plus sized gowns available to this sale?

July 15, 2010
4:54 PM
mom of bride in KY said:

My daughter and I flew to NYC from Kentucky for the April Blow-out sale, and I have to say that it went rather smoothly! Luckily she was in the first group that went in, so the dresses weren't as picked over. We had an awesome sales associate, Elainie. She was wonderful and so helpful. We bought the 3rd dress she tried on. There ended up being 250 brides in line, so the key is to get in line early to get a low number. (we got there at 9:15 am) Everyone that was still in line cheered as we left with THE dress! I think the dress ended up being 65% off, so it was well worth the trip! Thanks Kleinfeld's, for an awesome mother/daughter experience!

July 15, 2010
9:52 PM
mom of bride in KY said:

My daughter and I flew to NYC from Kentucky for the April Blow-out sale, and I have to say that it went rather smoothly! Luckily she was in the first group that went in, so the dresses weren't as picked over. We had an awesome sales associate, Elainie. She was wonderful and so helpful. We bought the 3rd dress she tried on. There ended up being 250 brides in line, so the key is to get in line early to get a low number. (we got there at 9:15 am) Everyone that was still in line cheered as we left with THE dress! I think the dress ended up being 65% off, so it was well worth the trip! Thanks Kleinfeld's, for an awesome mother/daughter experience!

July 16, 2010
9:19 AM
Ecstatic Aunt said:

I was at the sale in the summer of 2009 with my niece (who is getting married in 100 days) and her mother. What a wonderful, organized experience! I watched outside the bridal consultant rooms (only the bride and one guest allowed in the room which she shared with another bride) as so many brides tried on so many different dresses. You do a great service for those of us who are savvy about purchasing a high quality wedding gown for a fraction of the price. My niece bought a beautiful Anne Barge gown which she is tailoring now. She still cries when she puts the dress on! It is truly her dream dress! Thank you!

July 16, 2010
9:31 AM
bellamia217 said:

Hello, I'm very interested in the upcoming blow out sale. There is a particular dress I've been wanting to try on that i am in love with. Is there any way I could find out before hand if that dress will be available for the sale? It is a Jim Hjelm gown Style No 31297864. Any information will be greatly appreciated. Thank you, Erica

July 16, 2010
3:54 PM
Kleinfeld Marketing Team said:

Hi Ladies,
I would like to address some of your questions and concerns...
Yes, the sample sale begins at 3pm and is first come first served, however, the line starts forming as early as 9am. Kleinfeld will give out numbers in the early afternoon so that you can come back and line up (according to your number) a half hour before the sale begins.
Unfortunately we can not announce which gowns will be featured in the sample sale. If that particular style is not on sale, we will have a similar style.
Thank you and lots of luck!


July 20, 2010
1:34 PM
New ottawa bride said:

Hello, I am very excited about your sample sale and have been waiting a long time to finally visit. I have two questions: If I buy a sample dress that needs alterations can I go back to Kleinfelds to have the alterations done? Also if I cannot make the blowout sale next week do you know when the next one will be? Sorry, so very new at this!

July 23, 2010
12:59 PM
n-kramer said:

Hi there. I was just wondering when the next sample will be after July. I live in Toronto, Canada and want to make a trip down for the next sale. If you could let me know that would be great! Thanks in advance!

October 13, 2010
8:44 PM
aunt roe said:

I'm an big fan of say yes to the dress, my niece is getting married november 2011. I just have to take her to the next sample sale please let me know when it is. After all it's never to soon to start shopping!

October 17, 2010
12:21 PM
waiting to become a bride said:

When is the next blow out sale? I live in Toledo Ohio and we have no bridal stores. I've been telling my future husband I'm going to Kleinfelds for my dress.

November 18, 2010
8:08 AM
gilian said:

If you cannot get onto line until the afternoon will you get in? An other words, does did everyone on line last year get in ir do people come down and end up being closed out?

November 19, 2010
5:55 PM
Kleinfeld Marketing Team said:

Hi Brides! We will start giving out numbers for the sale around 10:30am to the brides who are lined up outside. All day we will continue to hand out numbers as brides arrive. The number represents your place in line. You must get back in line by 2:30pm.
Yes, every bride will get in the store but it is hard for us to judge how long you will be waiting on line. We have some great gowns on sale at a great price, so if you know what your looking for and your ready to buy, this is the sale for you! Lots of luck!


November 19, 2010
5:57 PM
Kleinfeld Marketing Team said:

The next Blow Out Sale is not set yet but it will most likely be in Feb or March. Make sure you registered on our website to receive emails from us!

November 24, 2010
6:31 AM
Serena said:

Dear Kleinfeld Marketing Team: Thank you for providing the information. I am not live in N.Y., so could you please kindly check that if the four gown styles below are available in the sale (Style: 31769847; Style: 31832249; Style: 31676844; Style: 31829765). If yes, I will start with the air tickets booking lol... Thanks a lot!

January 21, 2011
10:07 PM
Vera P said:

We are not sure of the wedding date yet but it will be eather september or november 2011, is the blowout in february the only one before those dates?

January 27, 2011
7:29 PM
BritneyAnise said:

I'm so excited! Can't wait to have the Klienfeld experience. May 21st! 114 days and counting! "Smile"

April 20, 2011
3:15 PM
NM said:

What size are you Plus sized sample gowns? I would like to come up for the next blow out sale, but will just make a regular appointment if I don't think a sample will fit. Thanks!



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Mara Urshel is the Owner/President of Kleinfeld and directs all merchandising, sales, marketing, and advertising.
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