Sample Sale Success!

As always, our Anniversary Blow Out Sample Sale was a HUGE success! For those of you who came, we hope your experience was nothing short of wonderful. It is our most sincere pleasure to provide a bride with the dress of her dreams and the sale lends us the opportunity to do exactly that for hundreds in just one day! Over 300 brides attended and it was the most successful in all of Kleinfeld's blow out sale history. So I would like to say thank you to all of the new Kleinfeld brides; it makes our dream come true when we can help make yours come true.

To those of you who were unable to make it to the store for the big day, we documented the experience for you to enjoy! First, all of the anxious brides gathered outside, waiting for the Kleinfeld doors to open. While they waited, the girls bonded over the excitement of the day and plans for their weddings!





Once inside, the brides (and their entourages!) waited in the lobby and formed a line, anxious for their number to be called to enter the main showroom and begin their search!







Inside the main showroom, all of our furniture and displays were cleared out and replaced with the contents of our stock room. To ensure that things ran efficiently, (and that none of our brides got lost in the racks of gowns!) Angel Rivera, Kleinfeld's Bridal Sales Assistant, and I explained the guidelines of the sale and matched the brides up with their consultants who guided them through the experience.





Of course the day was busy, with everyone including brides and friends, TLC's crew, and fiancés and families all bustling about the store and enjoying the excitement! As it is our goal to give every shopper the Kleinfeld experience that we are proud of, our whole team worked very hard to do just that. And don't worry, I was not excused from the work—there are pictures to prove it!









At the end of the day, many brides had happily found their dresses and we couldn't be more thrilled for them! And apparently, neither could the other sale attendees- as each girl walked out of the store carrying her new gown, the eager crowd of brides outside the store cheered and clapped loudly to congratulate them and we were again reminded that our Kleinfeld brides are the most wonderful brides in the world!