GREEN is the New White

Posted By:Dorothy Silver
August 5, 2009
"GO GREEN!" – From automotives to produce, it seems every industry is doing their part to offer environmentally friendly options, and bridal is no exception. Designer, Adele Wechsler, has launched her ECO COUTURE Collection "for the bride who cares about the world in which she lives." Last Wednesday, Adele trained our whole Kleinfeld staff in how the going green phenomenon is being incorporated into the modern wedding. As we all settled into the main showroom, Adele began by explaining her inspiration for her collection- to give brides the opportunity to be a part of such a large movement, even in small ways.

As Adele spoke of her dresses, the beautiful Jana Naylor modeled the designs, showcasing the unique features as Adele touched on each. From organic fabrics, such as hemp and bamboo, and vegetable dyes to the hand beading crafted in Africa- Adele’s attention to detail can be seen in every aspect of her collection. Perhaps the greatest evidence of her dedication- for each gown purchased by Adele Wechsler, a new tree is planted in the bride's name!

Looks like our Kleinfeld staff weren't the only ones getting informed on green bridal gowns- as always, TLC caught every bit of the action!

Adele spent the rest of the day at the store educating our brides and dressing them for their big days.


September 15, 2009
5:09 PM
megan12 said:

I think that Going green is a great idea.

September 21, 2009
2:45 PM
mbb262 said:

wow i think that is a great idea one step @ a time

October 24, 2009
10:36 AM
Jeanna Walters said:

I love the concept, and parts of our wedding will be environmentally friendly but dress shopping has been frustrating. The eco-friendly dresses are so limited in style are there other options to consider...where the beading is done, which fabrics are more natural than others, etc. Would love input on this!

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